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- Sales Rank: #2466871 in Books
- Published on: 2013-01-07
- Binding: Paperback
Most helpful customer reviews
10 of 10 people found the following review helpful.
One of my favorite campaign textbooks
By Dr. V
It is a comprehensive textbook with a nice blend of theory and practice. Right now, it's one of my favorites. I find the sections on strategy and evaluation weak, but the parts on formative research and tactics are really good. I use it for my campaigns class along with "Strategic Public Relations Management" by Weintraub Austin and Pinkleton. I recommend it as an appopriate textbook for an undergraduate PR campaigns class, but I don't think it can stand alone.
0 of 0 people found the following review helpful.
fine
By Taylor Anderson
Package it come it was not well packed. It has rips and not properly packaged right. Took a while to receive
0 of 0 people found the following review helpful.
Five Stars
By Nels Dixon
Good condition!
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