Download PDF Research Methods for Business Students, 7th ed., by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
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Research Methods for Business Students, 7th ed., by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
Download PDF Research Methods for Business Students, 7th ed., by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
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Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
So, if you're thinking . . .
'How do I choose my topic?'
'I'm confused by all these different philosophies'
'I need to collect my data; what do I do first?'
‘When and what do I need to write?
. . . then, open this book to discover:
- Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process
- A glossary of clear definitions for 600 research terms
- Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice
- Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research
Don’t forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide!
Start your project with confidence and complete it with success!
Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.
- Sales Rank: #113659 in Books
- Published on: 2015-07-04
- Original language: English
- Number of items: 1
- Dimensions: 10.20" h x 1.20" w x 7.60" l, .0 pounds
- Binding: Paperback
- 768 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Well worth the effort
By allyG
Very good book for persons who never did a research project before like myself. I learned a lot. It may not be the most exciting book I ever read, but I slowly read it to digest the information and it was well worth the effort. On another note the book arrived earlier than expected.
0 of 0 people found the following review helpful.
Two Stars
By Jörg S.
book is in a bad condition
1 of 2 people found the following review helpful.
Great Book
By Shannon Pence
Business research is not for the faint of heart. This book provides helpful tips and is a great resource for seasoned professionals and beginners alike.
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